On Tuesday, 2nd December 2025, the premises of Mobile Web Ghana came alive with energy as over fifteen girls from the GirlCode Hackathon 2025 gathered for a special Growth Hack session. This event was a direct follow-up to the GirlCode Hackathon 2025, which had been organized earlier at the ABSA Bank Club House in collaboration with GirlCode, MTN Ghana, and ABSA Ghana. The Growth Hack was designed to ensure that the creativity and innovation displayed during the hackathon did not end with demo day, but instead evolved into projects capable of scaling and making real-world impact.
The session was led by Mr. David Narh, Growth Manager at MTN Ghana, whose presence and expertise set the tone for the day. With years of experience driving growth strategies in one of Africa’s leading telecom companies, Mr. Narh brought not only technical knowledge but also a contagious passion for innovation. He challenged participants to think critically about their unique selling propositions, reminding them that differentiation is the key to standing out in competitive markets. He emphasized the importance of user experience and security, urging teams to test their apps with real users, listen carefully to feedback, and iterate quickly.
Rather than overwhelming participants with theory, the session distilled growth hacking into practical lessons that will guide them moving forward. They learned how frameworks like the AARRR funnel (Acquisition, Activation, Retention, Revenue, Referral) and the concept of One Metric That Matters (OMTM) can help them focus on what truly drives growth. They discovered that growth hacking is not about luck, but about building systems that combine creativity, data, and technology into momentum that scales. These insights will help the teams refine their ideas, test with users, and build strategies that make their solutions harder to copy and easier to adopt.
The impact of these lessons became even clearer when applied to the projects themselves. For the team behind LockedIn, a digital savings platform modernizing the traditional susu method, the session highlighted how prioritizing user experience and security could build trust and attract more users, especially those without access to formal banking. The creators of Mesekasem, a voice‑assisted app for market women, gained clarity on how customer feedback loops could refine their bookkeeping features to better support small business owners. Meanwhile, the team working on Aid Connect, an AI‑powered emergency alert system, identified how growth funnels and strategic partnerships could help scale their life‑saving technology beyond local communities and into global networks.
Other projects also found pathways forward. CirculaPay, which helps young Africans save smarter and live debt-free, learned strategies for sustainable user acquisition and financial education. Cyberaware, with its interactive cybersecurity awareness platform, discovered how gamification and retention strategies could keep learners engaged while expanding reach. Each team left with not only new knowledge but also confidence that their ideas could grow into ventures capable of shaping communities and markets.
The Growth Hack session was not just about short-term tactics, but about helping teams design sustainable, automated growth loops that could keep their projects alive long after the hackathon. It showed them how to turn raw data into a competitive advantage, and how to shift from being brilliant coders to becoming market-driven innovators ready to scale. This transformation captured the essence of the day: hackathon winners evolving into future-ready entrepreneurs.
For Mobile Web Ghana, this Growth Hack session was a reflection of our mission to empower youth and women with digital skills and innovation pathways. By equipping these teams with growth hacking strategies, we are ensuring that hackathon projects don’t fade after demo day but evolve into sustainable ventures capable of shaping communities and markets. The future of African tech is female, and it is fast and we are proud to be part of this journey.
